You may have seen the adds around town, “Montreal vs Vancouver”, pitting Canadians cities against each other as though it was a warm up for the hockey season. On August 31st, 2008 Nike is arranging a global 10km fun run in 25 cities, starting at the same time on all continents.
The event kicked off in Vancouver with a VIP reception under the Granville Bridge. It’s been strange to see all the hype surrounding the race as it seems very exclusive so far.
After spending some time on the Nike Plus website (and after making a Manga-type character or “Mini me”) I searched for more information in order to find out what all of this is actually about aside from being a big marketing push.
Usually running events in Vancouver are planned and advertised months in advance and my favourites are all for great causes, like the upcoming Run for the Cure. The Human Race a neat concept when you think that you’ll be running through the streets of Vancouver at dusk while someone else will be doing the same at that moment, running through Lima. However, what is the cause here? Where does the registration money go?
Run locally, help globally. During registration choose the charity you want to support: UN Refugee Agency, Lance Armstrong Foundation, or the WWF. Nike will donate $5 of each $50 registration fee to the Nike+ Human Race fund to be distributed equally to the three Nike+ Human Race charities, up to US $1.5 million. Funds will then be distributed in proportion to the kilometres run by runners supporting each charity. [FAQ]
I was also wondering about the entertainment. The race kicks off at 7:00pm and the shows follow at 7:30pm with an opening band. Then The Trews take the stage with Theory of a Deadman wrapping up the event at 9:45 until 11:00pm. If you’re running the 10kms (and probably do so in about 60 minutes) you’ll more than likely miss the first few bands.
You can check out more information on the “Race Blog” (which doesn’t have an RSS feed or comments) and watch the site for route details that will be released, hopefully sometime in the next 4 days so you can plan for those road closures accordingly.