While I was picking up my passes for New Music West I decided to have a little look around the offices and scoop some swag. One item that caught my eye was a CD case:
The paper we print on is either recycled or is made from wood that has been logged responsibly. 100% recycled paper stock has been an MMS manufacturing option for many years. And now, almost all of our standard products (booklets, tray cards, DigiPaks, posters) are printed on Forest Stewardship Council certified papers… [MusicManufacturing]
The folks over at Music Manufacturing Services have gone full steam ahead in revolutionizing the music industry. They currently offer the “green CD” packaging including the paper case, potato starch foam tray, vegetable-based inks for printing, biodegradable overwrap, and the entire company is committed to reducing its carbon emissions.
Holding this cardboard and potato-made case in my hands it’s just as light as a plastic jewel case, it has a slot on the side for any additional artist info and the entire cover and back are printable. The only draw back is that MMS is in Ontario, New Brunswick and Nova Scotia, so there’s no location in BC that can supply these cases for local artists. However, I think fans should truly appreciate an artist who has gone out of their way to provide a more sustainable method of getting their music to the masses in this manner.
I have hundreds of jewel cases around the house just collecting dust as the actual CDs themselves ended up in books for under the seat in the car over the years. The MMS cases would definitely take up less room in the home and on shelves. I think it’s great to see an innovation like this, and I’m always a fan of discovering a product is made of potato (is there anything it can’t do?).