Social Media for Change: UGM Update

Just a quick update on the UGM website and blog that was recently launched.

As the official blog of Union Gospel Mission in Vancouver, BC, The Street aims to share stories of hope from our daily work with people in need here in the Lower Mainland

I met local web monetization guru John Chow when we were given a preview and tour of the social media tools the Union Gospel Mission in Metro Vancouver is using to connect with their donors, workers, and those in the community. That day John pledged on his blog that he would match donations made by his users, up to $1,000 a piece. The grand total from John and his blog readers came to an amazing $7,517.91 for the UGM.

As a side story, Kevan was telling me about the naming of the mannequin, Gertrude, at the UGM Thrift Store and I suggested they use the power of their Flickr account to show her off and get some exposure for some of the fashions available at the store.

Photo Credit and © UGM on Flickr

You can now view the Gertrude set on their Flickr and you can see her in person at the store located at Heatley and E Hastings.