Blog vs mainstream media (msm) blogs, can they co-exist? Of course they can but often times at meetups and in general discussions with other persons-of-tech I find there’s a bit of laughter at msm’s expense. Is it that they just don’t “get” blogging? Do they not understand the concept or general idea? Or is it that they are and will always be the media giants and we will always be the citizen journalists; crowd-sourcing and generating our own content of interest.
A couple of months ago The Province launched a blog. Although it is infrequently updated and often parcels entertainments stories with those of political unrest and tragedy, I check The Newsroom every few days to see just what they’re up to now. I wholly appreciate the link love in the sidebar but I have a hunch that sometimes they’re just scooping their content from blogs anyway.
Today they launched “Canucks Nation“, a section of their site that includes a blog, news, scores and a contest. I find the choice of title particularly interesting since I already know a blogger that owns the domain CanucksNation.com and then Rod’s got CanuckNation.ca. Also, The Province’s rendition of Canucks Nation has a banner that sports Air Canada colours, the same shade of green along with a bright red maple leaf. Need I explain why that is off-putting?
“didn’t you hear? newspapers can call things whatever they want and it will become true.” – Richard Eriksson
I find it amusing when mainstream media covers topics and issues that everyone’s been talking about for ages so it really isn’t news to anyone’s ears. Stuff that bloggers, the public and even my grandma discuss often gets picked up months after it should be news. What makes the powers that be decide when something is newsworthy?
Transit users in the Valley often deal with long wait times, and say commuting into Vancouver is a major pain. [News 1130 – October 3, 2007]
Really? Wow I had no idea. I know, there I go being typical blogger acting all snarky about what “the man” is saying, right? Well I think it’s more like a citizen of this city and former suburbanite just knowing what is going on and how real things affect real people. Sure it’s great that they’re finally discovering that at 7:00pm on a weeknight the Surrey Central to Newton Exchange bus only comes once an hour, but do we really need former Premier Mike Harcourt to tell us that in a news quote?
“I will raise my voice in celebration of Vancouver’s hyper-groovy, decentralized, makeshift, social media production squad.” – Dave Olson – Raincity Studios
When the Workspace crime happened it was all over the web in a matter of minutes (but that was mostly the supposed perpetrator’s fault, har har). But if not for blog posts, it wouldn’t have been on CTV news or in the Globe and Mail the next day. I think the big guys need us little guys. Not only as sources but also as readers. But does that go both ways?
Bloggers like the news, we like it when our news becomes real news.
My page views go up 200% more on a day when I’m linked off Matthew Good, Tony Pierce or Boris Mann‘s websites than they do when I’m in the Metro Vancouver paper. It’s not that I don’t appreciate the exposure as it certainly makes my little voice here even louder (and my mom loves collecting 10 copies of each issue) but the audience is different. So why don’t mainstream outlets who want to go blog make content more applicable for their online audience?
A good example would be Buzz who blogs about his weekly columns in the 24 Hours. He writes about tech and puts his money where his mouth is, delivering it to the mainstream in print but transferring it into the internet world with a blog post and links. Also, if not for him Ustreaming his afternoon program I probably would never tune into 95 Crave and hear about their lovely sponsors and promotions.
Don’t get me wrong, I watch the news in the morning and listen to radio, and it’s an absolute thrill to be mentioned on any sort or program or in print. But I get most of my daily information from the internet, as do many others. These are the types of things that work for me, and the things I pay attention to.
“…if you want your â€œstory toldâ€ you want it to reach as many people as possible” – Tod Maffin
So why do us bloggers sometimes scoff at the mainstream media when they go to start a blog? Maybe we’re jerks – just kidding – but maybe it’s because they’re just not doing it right in our eyes. There are examples of mainstream organizations translating their information offerings into the digital world but I find local msm blogs just aren’t accomplishing this in a very attractive fashion.
I like having credibility and applicable content that’s got my personal spin. No one else can duplicate my voice, but they can have their own in the wonderful land of blogging. That’s what’s so great about blogging.
If the big news guys in this town are going to blog and officially represent the masses, spoon feeding the population their factoids and video clips of Avril Lavigne, they should provide for their audience, speak to their audience and most importantly, listen.