Recently, a local blogger was in the news because he’s able to rake in a comfortable sum via the ads he puts on his website [JohnChow.com]. Sometimes ads work on the site, you barely notice them or maybe they’re interesting enough and you click them. With that click, you are putting a couple cents into the pocket of the blog owner and that’s how the game is played.
I’ve often contemplated putting Google Ads on the site, for the purpose of making money, but I’m not sure how annoying that would be. I’d want them to be non-intrusive but then again, if people don’t notice them how are they supposed to click on them? It’s a vicious circle isn’t it.
There are various kinds of ads. The ones that fit snuggly between blog posts, the ones that float in front of your screen that force you to search for the “close” button but not until it’s thoroughly annoyed you, there are sidebar buttons, banner buttons etc. Or there’s the massive site-wide background commercial plastering that apparently showed up on Beyond
MySpace Robson this morning (pictured above). Despite their look or feel, we all come to live with ads.
If I started putting them on my site, I’d probably want to support a local business or site. When Matt Good had his adverts up they were for Discollection and Workspace. That totally works for me and they were tastefully placed at the top of the page with an option to turn them on or off.
I’d love to be able to make money off my site but I don’t want to be annoying about it. I still want readers to be able to enjoy the site (erm, which I hope you already do) but have a little bit of income flowing. It’s not selling out, and I don’t want it to look gaudy, so I suppose I just need some help.