Group buying is the hottest trend in spending, changing the way you buy while promoting your purchases to friends. These subscription-based services allow you to get fantastic deals on anything from manicures to meals. More and more businesses in Vancouver are signing onto these services which can either be a hit, or a real miss.
How Group Buying Works
Popular group buying sites (like Groupon) offer deals at local restaurants, conventions, shows, and spas. You can sign up for their service and be notified whenever a new “deal” becomes available in your area. Deals might include 2 for 1 meals at a restaurant in town. You can buy into this deal however it will only become “active” and redeemable if say, 50 other people buy in. So if you want this deal, you need to help them market it by contacting your friends and colleague using social media in order to find 49 other buyers. Once a required number of people buy in to the deal, it becomes valid and redeemable. Should the minimum number of buyers for the deal not be met, you will get a refund or credit of some sort.
How GoodNews is different
While it’s hard to compete with the Groupon juggernaut right now, Vancouver-based GoodNews offers a little extra incentive for group buyers. Since their launch in July they have partnered with local non-profit organizations and have donated a percentage of their monthly sales.
Tony Lam, COO of GoodNews explains their reasoning. “We wanted to make a really easy, friction-less way for people to feel good about their community and that they’re contributing to it — on top of getting a great deal.”
Their latest initiative starts today as they team up with Bella Gelateria to offer $1 gelato.
Head to GoodNews today to sign up for the deal and at the end of the day you’ll receive your coupon for $1 gelato by email. You can then redeem the coupon anytime between September 23rd and December 31st and the entire dollar will be donated to the Greater Vancouver Food Bank.
I decided to profile GoodNews because they’re local, they provide that extra component of giving back and they are associated with a friend of mine (in other words, I was not paid to write this post).
Aside from the $1 gelato that will support the Food Bank, GoodNews is also offering up a $50 credit to one Miss604.com reader. If you would like to try out a group buying site, this is your chance. Please leave a comment below to enter and I’ll draw a winner from the entries this evening at 8:00pm.
Update The winner of the $50 credit is Donna.