This afternoon while doing a curious search on Craigslist (that originated with furniture… we have a table to get rid of) I came across pages and pages of results for “social media” — from consultants to communicators and strategists. It’s in honor of this, and everyday banter on Twitter, that I have this hodge-podge link fest.
2. How do you go about pitching bloggers?
If you hear the words â€œblind copy,â€ â€œnews releaseâ€ or â€œemail blast,â€ look elsewhere.
6. How do you measure results?
No, â€œwebsite hitsâ€ donâ€™t count as a metric. Ever.
(see this post by Darren Barefoot for more on this topic)
8. Can you just pretend to be me online?
No. Just no.
After March 18th five finalists will be chosen and you can vote for your favourite until May 1, 2009. The Doritos Guru will take home $25,000 in cash, will receive 1% of the net sales of their flavour for the life of the product, and have their commercial aired on national television.
Adam Lawson and his partner Maria are two people in the running to be the next Doritos Guru with these videos.
And if you’re in the Surrey area and want to know some blogging basics, I’ll be speaking at the Surrey Museum in Cloverdale on March 26th. I will also be speaking at the IABC luncheon this Monday, March 16th. I believe tickets are still available online if you’d like to come and learn a bit of what I know about using Twitter for business.