Thursday Morning Link Fest: Guru Edition

Thursday, March 12th, 2009 — 7:30am PST
Comments 6

This afternoon while doing a curious search on Craigslist (that originated with furniture… we have a table to get rid of) I came across pages and pages of results for “social media” — from consultants to communicators and strategists. It’s in honor of this, and everyday banter on Twitter, that I have this hodge-podge link fest.

Photo credit: hubspot on Flickr (via @MonicaHamburg)
  • Companies are starting to realize having a ‘social media strategy’ to compliment their marketing plans is a very valuable tool; as such, they are looking for experienced individuals to help them out. I recently came across “8 Questions to Ask your Social Media Expert“, which I find them amusing, and pretty much spot on. You can read the entire list on the original post but here are some gems:

    2. How do you go about pitching bloggers?
    If you hear the words “blind copy,” “news release” or “email blast,” look elsewhere.

    6. How do you measure results?
    No, “website hits” don’t count as a metric. Ever.
    (see this post by Darren Barefoot for more on this topic)

    8. Can you just pretend to be me online?
    No. Just no.

  • How do you track links on Twitter? Linda has a great post up on the GetElastic blog including a wide variety of recommended tools.
  • When it comes to various forms of using Twitter, I’m a fan of the discussion on Kate’s post: To Live Tweet or Not to Live Tweet.
  • The Wired Women Society is hosting a fashion show and networking event on April 2, 2009.
  • Rebecca Coleman has a series of blog posts examining traditional media practices including: How Businesses are using New Media for Publicity, and Losing Mainstream Media.
  • I received a mystery bag of unmarked Doritos in the mail a few weeks ago as a part of the Doritos Guru campaign. You may notice similar product on store shelves as the goal is to get the consumer to identify the flavour in the bag, share their thoughts, create their own commercial, and they could win.


    After March 18th five finalists will be chosen and you can vote for your favourite until May 1, 2009. The Doritos Guru will take home $25,000 in cash, will receive 1% of the net sales of their flavour for the life of the product, and have their commercial aired on national television.

    Adam Lawson and his partner Maria are two people in the running to be the next Doritos Guru with these videos.

  • However speaking of campaigns, just a friendly reminder about Helen‘s Weekend to End Breast Cancer initiative and Candice‘s Team Diabetes fundraiser pub night.
  • And if you’re in the Surrey area and want to know some blogging basics, I’ll be speaking at the Surrey Museum in Cloverdale on March 26th. I will also be speaking at the IABC luncheon this Monday, March 16th. I believe tickets are still available online if you’d like to come and learn a bit of what I know about using Twitter for business.

    Current contests on

    • Enter here to win tickets to see the Barra MacNeils in North Van (until Nov 17)
    • Enter here to win a Date Night to Akram Khan’s Chotto Desh plus $50 for dinner at Silk Vancouver (until Nov 18)
    • Enter here to win tickets to A Charlie Brown Holiday Double Bill (until Nov 19)
    • Enter here to win tickets to see Ed the Sock's War on Stupid tour (until Nov 22)
    • Enter here to win a $50 Indigo gift card (until Nov 17)
    • View a complete list of contests »


    1. Raul says:

      I always love your Morning Link Fests (or Afternoon or whenever you write them) but this particular one is absolutely spot on. Thanks for the reminder about pub night. I was pretty sure I had stuff to do on Saturday evening 🙂

    2. Beth says:

      Now I’m curious – do those Doritoes have an ingredient list on the bag? I mean, don’t they have to include an ingredient list and Nutrition Facts label if they are going to be selling them? And if so, wouldn’t you just look at the ingredient list to figure out the flavour?

    3. Miss604 says:

      Yes, actually I have one of the mystery bags as well (aside from the one in the photo above, which is empty).

      It includes things like cheese powders: Blue, Monterrey Jack, Colby, and Swiss, as well as tomato powder and sour cream powder, along with butter and paprika.

    4. VancityAllie says:

      Haha.. I was just thinking that to myself the other night while twittering about the Canucks game sitting with my boyfriend. How many of us spend valuable time twittering when we could be interacting with our significant others or friends?

      It’s kind of a crazy phenomenon!

    5. Miss604 says:

      @VancityAllie that reminds me of some of the cartoons Rob has done – I love the relationship ones like these (funny, cause they’re true)

    6. I liked Merlin Mann’s repeat of Heather Champ’s phrase:

      “i am so done with social media marketers. y’all are peeing in the pool.”

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