I know I am a student to the DaveO “F*ck Stats, Make Art” school of thought but I’m under the impression that some people would like your art, and they would like to make a lot of money off of it leaving you with no compensation except the lovely feeling of having created said art.
Bloggers who produce strong, insightful, creative and intelligently content have great value. Luckily for those who would like to make a career with their social media writing skills, some companies out there are realizing a blogger’s potential (Sales and Marketing Executives International).
Hurdles that remain include the mindset that having a “blog” means your company’s website will be unprofessional, people can have spelling mistakes and completely forget about the caps lock key, and your company’s outward appearance must now include copy that appears as though it should be a caption on LOLCats. Also, a blog is not Facebook.
Company content should not be dumbed-down because that seems to be what the cool kids are doing. It can still be fun, interesting and professional while promoting your products and services, and your blogger should not be paid peanuts.
With a quick browse through Craigslist this evening I spotted countless job postings for companies seeking “bloggers” although many of them seemed tragically flawed.
Seeking Financial Blogger: “This position requires full time physical presence in downtown Vancouver office with web development team. You will be trained on a proprietary system to facilitate automatic syndication and RSS feed distribution, etc.” I don’t know but to me that sounds like quite the beefy operation for simply producing some blog content. “Syndication” and “RSS” aren’t half as scary or complicated as they sound and if you have it setup right from the get-go you won’t have to touch your feed at all, at any point in time, ever again.
Freeland Writers: “If we happen to publish your work then weâ€™ll pay $125/per story. Each story should at least be 1500 words…” is it just me or does that seem really low by any standards?
Add Your Blog to Our Network: “This is a paying opportunity for bloggers with established blogs… Compensation: $7.5 x Google PR# per post.” So that means if I write on Miss604.com and push them some content I could make $37.50 per post (based on my Google Page Rank of 5). I guess I just value my time and my content a little more than that.
No Clue: “I can pay by the post or hourly on a weekly, bi-weekly or monthly basis, whichever works for you. In terms of compensation, let me know what range you are looking at. I have no idea what the going rate is for something like this!” At least they’re honest but that is followed by: “Most posts can be created and posted within an hour. There are 15 different sites that will require a weekly update.” I wonder what all 15 pages have for Google Page Rank? Hmm…
It’s obvious that the companies advertising on Craigslist have no idea what to charge for this type of thing by any standard. It seems like blogging is far below freelance writing on the career totem pole and yet having a prudent blogger on your corporate team could benefit your company exponentially – think marketing, sales, market research, customer service, client relations etc. The possibilities are endless (see Elastic Path’s white paper: Blogging for Retailers)
I understand that blogging in business is still a rather new concept for some and there are currently no real guidelines for going rates in the marketplace, but when it comes to bloggers who are good at what they do, would like to continue writing and perhaps make a career out of their online publishing skills, where should they look? …And is anyone willing to give them what they’re worth?