WTS – What the Surrey #16 – Logo Contest Update

Comments 5 by Rebecca Bollwitt

In WTS #10 I wrote about the logo contest for the City of Surrey. Submissions have been weeded down to 3 finalists and it’s up to citizens to head to the Surrey website and vote for their favourite.

Here’s a summary of the 3 choices, found by way of Paul’s blog:

concept1-surrey.jpgConcept 1: “This logo emphasizes the unique blend of urban and rural living. The concept strikes a balance between the exciting future of Surrey’s unique urban landmarks and features balanced in harmony with the wide open green spaces, parks and open areas of our rural landscape. The dynamic yet organic shapes create a positive visual statement: Surrey is a city of the future yet in touch with its natural history. The font choice is professional and progressive as would be appropriate for a city of this calibre, yet modified slightly to be friendly and inviting.”

concept2-surrey.jpgConcept 2: “Through its six elements unified in motion, this logo supports the “City of Vibrant Communities” brand theme. It captures unity, progress, energy and celebration in the form of a circle of S’s, drawing inspiration from the six town centres that contribute to the personality of Canada’s fastest growing city. It aspires to a bright future for Surrey, fueled by its diversity of people, landscapes and cultures.”

Concept 3: “This logo depicts a “City of Vibrant Communities” and reflects the “natural harmony” between the countryside, seaside, riverside, and cityscape. The logo’s six stripes specifically represent Surrey’s six town centres. Yet they form a shape reminiscent of a horizon, a symbol of a progressive future. The way in which the logo is composed captures the energy and dynamism of the community; there is a distinct sense of movement. The ‘S’ shape creates a distinctly Surrey association.

concept3-surrey.jpgThis logo has a friendly and welcoming look that spans Surrey’s urban and rural areas. The rich colours represent an appreciation for nature as well as Surrey’s rich cultural diversity and unity. The blue and green colour palette builds on the City’s history as the “City of Parks” and represents the fresh air, countryside and mountain views, as well as the riverfront, port and oceanfront accessible within Surrey.

There is a vitality and positive energy inherent in the logo that communicates an appealing lifestyle and depicts Surrey as a great place to live, work and play.”

Paul’s also got a few more local cities’ logos on his post, a nice way to compare the logos to others in the region. I personally think they should all battle it out “NHL Tournament of Logos” style.

I think I agree with him though, concept 1 is definitely my favourite. Concept 2 just looks like a winter games logo, all frosty and cold with that snowflake looking thingy in the corner, and 3 seems a little too nautical. Head over to the Surrey website to cast your vote, and to enter to win some nifty prizes.

5 Comments  —  Comments Are Closed

  1. Keira-AnneWednesday, November 14th, 2007 — 6:16pm PST

    I vote for 1 or 3…2 is unfavourable. This is only speaking from an esthetic point of view.

  2. AdelaideThursday, November 15th, 2007 — 12:32pm PST

    I was going to go with #3 because I liked the concept behind that one. But I agree with your take, that #1’s logo, visually, is more appealing on a marketing perspective.

  3. JgThursday, November 15th, 2007 — 1:41pm PST

    To be honest I don’t really like any of them, but if I had to choose one I’m drawn to the concept 2 believe it or not. I do see how first impression it looks like a “snowflake” or “winter games logo” but it is by far the most striking. It looks great on the various applications (banners, vehicles etc). I would like to see it set inside a circle to take away from the “snowflake” feel. Plus I’m not too crazy about the colour combinations it’s kinda dated that whole “lime green pastel look” and it will only add to having to change the logo again 10-15 years down the road.

  4. Miss604Thursday, November 15th, 2007 — 1:45pm PST

    Yeah I’m not a fan of the grey in #1 but I think I still like the overall look the best.

    However, I get what Jg is saying about using the current “trendy” colours… case in point: the turquoise skytrain stations or the old Surrey Place Mall design with pinks, oranges and turquoise. That’s so 1995.

  5. Surrey Canada Day 2008 » Vancouver Blog Miss 604Monday, May 26th, 2008 — 3:22pm PDT

    […] Not only will there be concerts and fireworks, the midway will be in full swing with rides like the Gravitron. Also, you can be assured there will be bouncy castle action for the kiddies along with other family-oriented activities throughout the day (like performances by Bobs and Lolo, and an outdoor skating rink… in July!). The new City of Surrey Logo […]

Also on Miss604.com