Here’s a summary of the 3 choices, found by way of Paul’s blog:
Concept 1: “This logo emphasizes the unique blend of urban and rural living. The concept strikes a balance between the exciting future of Surrey’s unique urban landmarks and features balanced in harmony with the wide open green spaces, parks and open areas of our rural landscape. The dynamic yet organic shapes create a positive visual statement: Surrey is a city of the future yet in touch with its natural history. The font choice is professional and progressive as would be appropriate for a city of this calibre, yet modified slightly to be friendly and inviting.”
Concept 2: “Through its six elements unified in motion, this logo supports the “City of Vibrant Communities” brand theme. It captures unity, progress, energy and celebration in the form of a circle of S’s, drawing inspiration from the six town centres that contribute to the personality of Canada’s fastest growing city. It aspires to a bright future for Surrey, fueled by its diversity of people, landscapes and cultures.”
Concept 3: “This logo depicts a “City of Vibrant Communities” and reflects the â€œnatural harmonyâ€ between the countryside, seaside, riverside, and cityscape. The logoâ€™s six stripes specifically represent Surrey’s six town centres. Yet they form a shape reminiscent of a horizon, a symbol of a progressive future. The way in which the logo is composed captures the energy and dynamism of the community; there is a distinct sense of movement. The ‘S’ shape creates a distinctly Surrey association.
This logo has a friendly and welcoming look that spans Surreyâ€™s urban and rural areas. The rich colours represent an appreciation for nature as well as Surrey’s rich cultural diversity and unity. The blue and green colour palette builds on the City’s history as the “City of Parks” and represents the fresh air, countryside and mountain views, as well as the riverfront, port and oceanfront accessible within Surrey.
There is a vitality and positive energy inherent in the logo that communicates an appealing lifestyle and depicts Surrey as a great place to live, work and play.”
I think I agree with him though, concept 1 is definitely my favourite. Concept 2 just looks like a winter games logo, all frosty and cold with that snowflake looking thingy in the corner, and 3 seems a little too nautical. Head over to the Surrey website to cast your vote, and to enter to win some nifty prizes.