Preaching PR

Comments 2 by Rebecca Bollwitt

I got a new hatI’ve been lurking on many PR sites for a while now – ever since I found it essential to educate myself about what corporate communications should be doing in 2007. I’ve been in the industry for 7 years (doing anything from webcasting financial content to formatting press releases) and some people just don’t “get” it. Shouldn’t it be someone’s job to help them out?

I was browsing NakedPR (after finding some great links on Monique’s site) and I found that with every line, every straightforward tip and blunt criticism I was nodding my head in agreement. John’s been listening to me rant about press releases for years and here is someone whose taken the rant right out of my mouth and put it on a blog post.

Jennifer Mattern of NakedPR has short, bitterly sweet, and straight-to-the-point posts. Some of my favourites include: 3 Reasons Online PR Pisses Me Off, Your Target Audience Hates You, Here’s Why, and 7 Signs Your Press Release Sucks.

She preaches on about how we’re trying to dumb-down PR rather than educate – tossing around buzz words for the sake of using them to sound smart and above your client isn’t the way to go. It reminds me of that Seinfeld episode about a mechanic working on your car:

Jerry: …I took her to this other place. I think they might be trying to screw me.
George: Well, of course they’re trying to screw you. What do you think? That’s what they do. They can make up anything. Nobody knows. “By the way, you need a new Johnson rod in there.” “Oh, a Johnson rod. Yeah, well, you better put one of those on.” [Seinfeld Scripts]

The fact that she certainly makes sure to include bloggers as a distribution point means I’m going to every NakedPR post that interests me and make sure to revisit it many times… and even make my own blog post about it. Hopefully I’ll soon be able to concisely share my own opinions in a non-cutesy, non-boring manner.

2 Comments  —  Comments Are Closed

  1. GZ ExpatFriday, April 20th, 2007 — 3:43pm PDT

    Here is another one for ya…the guy is based in Shanghai and does a terrific blog, in addition to a column on Cnet.

  2. Jenn MatternTuesday, July 17th, 2007 — 5:32am PDT

    I’m not sure how I missed this pose a few months ago when it went live, but I just wanted to stop by and thank you for the kind words. It’s nice to know that even one or two people out there appreciate some honesty once in a while. 😉


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